Characteristics of a good sample design

  1. Sample design must result in a truly representative sample.
  2. Sample design must be such which results in a small sampling error.
  3. Sample design must be viable in the context of funds available for the research study.
  4. Sample design must be such so that systematic bias can be controlled in a better way.
  5. Sample should be such that the results of the sample study can be applied, in general, for the universe with a reasonable level of confidence.
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