UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE CERTIFICATE IN BUSINESS INFORMATION
TECHNOLOGY
CBIT0104 BUSINESS AND ENTERPRISE MANAGEMENT.
DATE: AUGUST, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE any TWO questions.
QUESTION ONE
a.) Define entrepreneurship (1 Marks)
b.) There are several reasons why scanning an environment is very necessary inorder for a
business to commence and excel. Identify and explain why environmental scanning is
important to a company. (10 Marks)
c.) Name and briefly explain the types of partnerships in forms and structures of business
(4 Marks)
d.) Differentiate between Corporate Social Responsibility and Charity (2 Marks)
e.) State and explain entrepreneurial characteristics (10 Marks)
f.) Differentiate between Organization Theory and Organizational structure (3 Marks)
QUESTION TWO
a.) The Macro – Environment is composed of several factors commonly abbreviated as PLEST.
Expound on the abbreviations and the effect of these factors to the Environment.
(10 Marks)
b.) There are several laws that are applicable to business entities in Kenya. Discuss
(6Marks)
c.) Different organizations have different structures depending on the reporting structure.
Identify and explain the functionality of the different types of structures that exist
(4 Marks)
QUESTION THREE
a.) ABC Ltd is initiating a business venture in Kasarani. Enlighten ABC Ltd on the
Entrepreneurial process to be followed. (10 Marks)
b.) Corporate Social responsibility has evolved over time. Identify and explain these steps of
evolution (8 Marks)
c.) The marketing environment can be divided into two components; explain using relevant
examples (2 Marks)
QUESTION FOUR
a.) What is Human Resource Management? (1 Marks)
b.) Enumerate the task and responsibilities of a Human resource Manager (5 Marks)
c.) List the importance of manpower planning. (4 Marks)
d.) Identify and discuss the types of production and explain how they are used. (6 Marks)
e.) Enumerate advantages of the JIT system (4 Marks)
QUESTION FIVE
a.) A Marketing Mix is composed of several factors commonly known as the 7Ps. Identify these
7 Ps with an explanation. (7 Marks)
b.) State and briefly explain various events that might force companies to adopt the marketing
concept (5 Marks)
c.) With the aid of a diagram, explain the Stages in a product life cycle (8 Marks)
