BUSINESS RESPONSIBILITIES TO CONSUMERS AND THE COMMUNITY

BUSINESS RESPONSIBILITIES TO CONSUMERS AND THE COMMUNITY

1. No pollution to the environment.
2. Be socially responsible .
3. Offer products of right quality.
4. Offer products of right quantity.
5. Offer products of right price.
6. Locate markets and factories at proper places(not within residential areas but convenient to consumers).
7. Honoring contracts and following honest trade practices and avoid bribery/short cuts.
8. Providing after sale services.
9. Achieving better public relations by providing education to the community.
10. Ensuring products are safe and well designed.
11. Ensuring proper weight measures.

BUSINESS RESPONSIBILITIES TO THE EMPLOYEES

1. To pay fair wages and salaries and in good time.
2. Ensuring fair training and promotion of employees.
3. Ensuring satisfactory working conditions and social security measures(retirement benefits).
4. Ensure good human relations  ie maintain industrial peace.
5. Provision of freedom, self respect and empower employee.
6. Ensuring increase in productivity and efficiency by recognizing merits of employees and giving them incentives.

BUSINESS RESPONSIBILITIES TO SHAREHOLDERS AND OTHER BUSINESSES

1. Pay dividends to shareholders.
2. Sensitize shareholders on the need to plough back profits and growth and expansion of business.
3. Ensure fairness in relation with competition based on the rule of ethics(avoid unfairness ie low/high cost).
4. Ensure professional practices(body rules) in day to day activities of business.
5. Practice ethical marketing.

BUSINESS RESPONSIBLITIES  TO STATE/GOVERNMENT

1. Maintain impartiality towards political affairs.
2. Observing the laws of land.
3. Paying taxes and rates.
4. Contributing towards good economic conditions of the country.
5. Safeguarding against illegal business practices e.g. selling black market goods.
6. Ensuring fair play to all the participants of the economy ie employees, shareholders, creditors and customers.
7. Ensure maximum production according to the priorities of various sectors laid down by the government i.e quota system.
8. Avoid over exploitation of limited natural resources.

SOCIAL CRITISM OF MARKETING

1. Impact on individual consumers-this arises due to;

1. High prices due to;high costs of distribution,high advertisement and promotion costs and excessive markups.
2. Deceptive practices;ie deceptivive pricing,deceptive promotion and deceptive packaging.

High pressure selling tactics being adopted by companies.

1. Shoddy/unsafe products being offered.
2. Offering products with planned obsolescence.
3. Poor services to the disadvantaged consumers ie left handed and those on wheel chairs.

1. Impact on society as a whole-this is mainly encountered in this areas.

1. False wants and too much materialism.
2. Too few social goods such as sewerage services which are rarely marketed.

Cultural pollution-some adverts erode the norms taboos and values of customers.

1. Too much political power.

1. Impact on other businesses-

1. Acquisition of competitors.
2. Marketing practices that create barriers to entry

Unfair competitive marketing practices.