UNIVERSITY EXAMINATIONS: 2018/2019
EXAMINATION FOR THE DEGREES OF BACHELOR OF
SCIENCE IN IT/ BUSINESS IT/ APPLIED COMPUTING
BIT 1303A/BUSS 208: E-COMMERCE
FULLTIME/ PART TIME/ DISTANCE LEARNING
ORDINARY EXAMINATIONS
DATE: DECEMBER, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.
QUESTION 1 (30 MARKS)
a) DISTINGUISH between the terms: E-Commerce and E-Business.
(4 Marks)
b) EXPLAIN the following terms as used in E-Business;
i. Brick and Mortar Organizations
ii. Virtual Organizations
iii. Click and Mortar Organizations
(2 Marks Each)
c) A framework for e-commerce consist of the following components ; the ecommerce applications, e-commerce support services and e-commerce
infrastructure.
DESCRIBE 2 (two) examples of each of those components.
(4 Marks)
d) LIST four technologies that led businesses into the second wave of electronic
commerce.
(4 Marks)
e) LIST 2 (three) advantages and 2 Disadvantages of E-Commerce over the
traditional Commerce.
(4 Marks)
f) LIST 4 (four) the security and transaction threats of electronic Commerce
systems and their solutions.
(4 Marks )
g) DISCUSS some of the regulatory and legal issues of electronic Commerce
(4 Marks )
QUESTION 2 (20 MARKS)
a) DESCRIBE 4 (four) E-Commerce business models.
(8 Marks )
b) DESCRIBE 4 (four) E-Commerce Revenue Models.
(8 Marks )
c) EXPLAIN 2 (two) revenue strategy issues that companies face when selling
online.
(4 Marks )
QUESTION 3 (20 MARKS)
a) DESCRIBE the fundamental technologies for Designing and implementing
electronic Commerce systems.
(8 Marks )
b) DISCUSS what is meant by “database-driven e-Commerce Web sites”.
(4 Marks )
c) EXPLAIN 4 (four) ways in which an organization can create an effective
business presence on the Web ?
(4 Marks )
d) DISCUSS the difficulties in measuring the use of your website and related social
media campaign.
(4 Marks )
QUESTION 4 (20 MARKS)
a) It is important to identify which business processes can be streamlined using ecommerce technologies. It is equally important to realize that some processes
make effective use of traditional commerce and can’t be improved upon using
technology.
DISCUSS 2 (two) examples of each of the following ;
i. Business processes that are well-suited for electronic commerce:
ii. Business processes that are well-suited to traditional commerce:
iii. Business processes that are well suited to a combination of e-commerce
and traditional
(2 Marks Each)
b) DISCUSS 4 (four) E-Commerce Market Strategies
(8 Marks )
c) EXPLAIN 2 (two) techniques and strategies that will influence ecommerce
trends in the near future?
(6 Marks )
QUESTION 5 (20 MARKS)
a) LIST 4 (four) types of e-Commerce Payment systems.
(8 Marks )
b) WHAT is a block chain in the context of electronic money?
(4 Marks )
c) EXPLAIN the use of a block chain in Bitcoin. Why is it required?
(4 Marks )
d) DISCUSS whether Bitcoin is a currency.
(4 Marks )
