UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE DEGREES OF BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY/ APPLIED COMPUTING/BUSINESS
INFORMATION TECHNOLOGY
BIT1302A BUSS208 BAC2105- ECOMMERCE
FULLTIME/ PART TIME
ORDINARY EXAMINATIONS
DATE: AUGUST, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.
QUESTION ONE [30 MARKS]
a) i) Describe the term ‘e-commerce. (2 Marks)
ii) How does e-commerce decrease costs? Discuss (4 Marks)
b) Information processing in e-commerce can involve transactions for information gathering.
Discuss any THREE such transactions (6 Marks)
c) Describe the following terms as they are applied in the e-commerce environment
i) Teleworking
ii) Industry value chain
iii) Shipping profile
iv) Electronic markets (8 Marks)
d) Discuss the TWO key pillars that support the e-commerce infrastructure (4 Marks)
e) Discuss any THREE e-governance models (6 Marks)
QUESTION TWO [20 MARKS]
a) Identify any FIVE technical limitations involving electronic buying and selling. (5 Marks)
b) Identify and briefly discuss any THREE layers of the EDI architecture. (6 Marks)
c) E-commerce applications are made up of elements such as:
i) Multimedia contents
ii) Client-server architecture
iii) Video storage and transmission servers
Discuss each of these elements (9 Marks)
QUESTION THREE [20 MARKS]
a) Define the term “web application servers” and list any FOUR of these servers (6 Marks)
b) Identify any FOUR common uses of cookies on a website (4 Marks)
c) SLEPT analysis considers five factors affecting the macro-environment. Discuss (10 Marks)
QUESTION FOUR [20 MARKS]
a) Distinguish between the following terms:
i) Personalization and customization
ii) Firm and industry
iii) EFT and EDI (6 Marks)
b) Discuss the management issues that arise during development and implementation of a
digital business strategy. (4 Marks)
c) Discuss any FIVE factors to be considered when designing an e-commerce
site (10 Marks)
QUESTION FIVE [20 MARKS]
a) E-commerce merchant server software is crucial for running e-business. Required:
i) List any THREE functions provided by merchant server software (3 Marks)
ii) Discuss the factors to consider when choosing merchant server software (6 Marks)
b) Economic analysis can involve studying B2B profiles. Identify THREE factors that ecommerce B2B profiles can include. (3 Marks)
c) It is important to collect data about customer activities such as browsing and shopping for
marketing purposes and to make strategic decisions.
Required:
i) Identify FOUR types of customer information that businesses can use (4 Marks)
ii) Describe any FOUR ethical issues concerned with protection of personal information
(4 Marks)
