UNIVERSITY EXAMINATIONS: 2013/2014
ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE
IN INFORMATION TECHNOLOGY/BUSINESS INFORAMATION
TECHNOLOGY
BIT1302 BUSS209 ELECTRONIC COMMERCE – DISTANCE
LEARNING
DATE: AUGUST, 2014 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO
QUESTION ONE
a) As a consultant, you have been approached to advice ABC Company Board on the
importance of Electronic Commerce. Discuss your understanding and explain each of
the following terms as used in e-commerce
i) B2B
ii) E- Procurement
iii) Value Chain.
iv) Virtual Private Networks
v) XML (10 Marks)
b) Explain the benefits of E-commerce marketing to producers (10 Marks)
c) Outline at least four measures of web site effectiveness. (10 Marks)
QUESTION TWO
Explain the importance of the following infrastructures in e-commerce architecture.
(Use appropriate examples)
i) Security system
ii) Payment system
iii) Networks
iv) Databases
v) Data Services Layer
(4Marks each max 20Marks)
QUESTION THREE
a) State and explain the meaning of digital cash (4 Marks)
b) State and explain the benefits of a commercial website (10 Marks)
c) Discuss at least four disadvantages of e-commerce to an organization (6 Marks)
QUESTION FOUR
Explain the various benefits in your opinion associated with E-Commerce especially in
developing countries? (20 Marks)
QUESTION FIVE
a). Discuss at least FIVE security risks to both a firm’s website and network.
(10 Marks)
b). State and explain any FOUR models of electronic marketing (10 Marks)
