BIT1104A  BCU100  BUSINESS COMMUNICATION SKILLS .

UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY/ BACHELOR OF BUSINESS IN
INFORMATION TECHNOLOGY
BIT1104A BCU100 BUSINESS COMMUNICATION SKILLS
TIME/PART TIME/DISTANCE LEARNING
DATE: APRIL, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One & ANY OTHER TWO questions.

QUESTION ONE [30 MARKS]
a) Describe the communication process. (8Marks)
b) Differentiate between Interpersonal and intrapersonal communication (2Marks)
c) State five qualities of a good meeting and explain how managers can use meetings to
motivate staff. (12Marks)
d) Managers with good production records spend a greater proportionate of their time in
developing interpersonal relations. Discuss the relevance of this statement. (6Marks)
e) State the three components of an organization. (3Marks)
f) Define metacommunication. (1Mark)
QUESTION TWO (20 MARKS)
a). Why is it important for managers to understand different cultural backgrounds of the
employees? (4Marks).
b) Describe the significance of feedback. (3Marks)
c) Describe the listening process and state the most critical stage. (10Marks)
d) Explain why a speaker should read the ‘body language” of the audience. (3Marks)
QUESTION THREE (20 MARKS)
a) Describe the pre- interview planning process for a job interview. (10Marks)
b) Explain the guidelines to overcome communication barriers. (6Marks)
c) Define the following types of non- verbal communication. (4Marks)
i) Haptics
ii) Chronemics
iii) Proxemics
iv) Kinesics.
QUESTION FOUR (20 MARKS)
a) Explain the importance of communication in an organization. (10Marks)
b) Describe the steps used in writing a formal business report. (10Marks)
QUESTION FIVE (20 MARKS)
a) Explain why speech is sometimes preferable to writing. (4Marks)
b) Name six visual aids you could use in a speech. (6Marks)
c) Describe the principles for effective persuasion. (10Marks)

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