UNIVERSITY EXAMINATIONS: 2011/2012
FIRST YEAR EXAMINATION FOR THE BACHELOR OF SCIENCE
IN INFORMATION TECHNOLOGY
BIT 1303 E-COMMERCE I
DATE: AUGUST, 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO
QUESTION ONE
a) Briefly describe the following different types of e-commerce systems. (6 Marks)
i. e-bay
ii. You tube
iii. Skype
iv. Google
v. Joost
vi. Nasdaq
b) State and explain the three advantages and three disadvantages of e-commerce.
(6 Marks)
c) Describe five major differences between e-commerce and traditional commerce.
(5 Marks)
d) Using a well labeled diagram explain the TCP/IP layered architecture (8 Marks)
e) Explain five characteristics of a successful e-payment method (5 Marks)
QUESTION TWO
a) Differentiate between e-commerce and e-business purchase. (4 Marks)
b) The usability of the website interface determines how long a customer is likely to
stay on your website and eventually make a purchase. Explain the factors that you
would take into consideration when designing an e-commerce website (5 Marks)
c) Describe the EDI protocol, clearly explaining its benefits. (5 Marks)
d) E-commerce has witnessed a rapid growth in the global market. Explain how ecommerce has impacted on the following, giving an appropriate example from the
Kenyan context (6 Marks)
i. Education
ii. Stock trading
iii. Politics
QUESTION THREE
a) Describe five types of e-commerce transaction models giving an example of each.
(10 Marks)
b) Give two reasons why is an e-commerce business plan important? (2 Marks)
c) Describe the following sections contained in an e-commerce business plan
(2 Marks)
i. Mission statement
ii. Marketing plan
d) With the help of a diagram explain the levels of customer loyalty development
and the kind of advertising messages sent to customers at each level (6 Marks)
QUESTION FOUR
a) Discuss any six components that must be included in the design of a wellfunctioning website? (6 Marks)
b) E-commerce is built upon a host of technology enablers. Among them are the
Internet and the web. Discuss the two showing the role each has played.
(6 Marks)
c) Describe any four e-payment systems. (4 Marks)
d) State and briefly explain any four attributes of e-commerce. (4 Marks)
QUESTION FIVE
a) Describe the 4P’s dimensions of e-marketing framework (4 Marks)
b) Giving examples, discuss six security services that any e-security system must
provide, explaining the concerns for both the customer and the merchant.
(12 Marks)
c) Describe the following security threats common in e-commerce environments
(4 Marks)
i. Logic bomb
ii. Trajon horse
iii. Trap door
iv. Virus
