BIT 1104 BUSINESS COMMUNICATION SKILLS KCA Past Paper

UNIVERSITY EXAMINATIONS: 2012/2013
FIRST YEAR EXAMINATION FOR THE BACHELOR OF SCIENCE
IN INFORMATION TECHNOLOGY
BIT 1104 BUSINESS COMMUNICATION SKILLS
DATE: DECEMBER, 2012 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO

QUESTION ONE
a) As a worker’s representative in XYZ limited, write a short report to the head of
your department, about upward communication in the organization (15 Marks)
b) John is about to make a presentation but is undecided on whether to use visuals or
not. Using relevant examples explain their advantages . (5 Marks)
c) Explain why referencing is important for a student in an institution of higher
learning. (5 Marks)
d) The business letter as a means of communication seems to have survived despite
various technological innovations. What are the advantages of the business letter?
(5 Marks)
QUESTION TWO
a) Explain any two note-making strategies you can use to achieve scholarly
standards in your academic work. (4 Marks)
b) Which eight indicators show that students are listening actively to you during a
c) class oral -presentation ? (4 Marks)
d) Write a memo to a friend explaining any three effective reading techniques.
(12 Marks)
QUESTION THREE
a) Using five examples non-verbal communication forms , explain both the
possible positive and negative impact of each of these on an oral presentation.
(5 Marks)
b) Identify any five types of public speeches and describe contexts in which you
could use them in the workplace. (5 Marks)
c) Write a letter of application for a position you have long admired in an
organization of choice using the full block layout . (10 Marks)
QUESTION FOUR
a) Write an essay explaining the impact of IT in an institution of higher learning.
(10 Marks)
b) i. Identify channels a PR officer in an organization may use to reach
various publics with various messages . (5 Marks)
ii. Explain contexts in which ordinary members of an organisation can be
engaged in public relations. (5 Marks)
QUESTION FIVE
a) Identify roles played in a meeting and state three activities for each role.
(12 Marks)
b) Explaining the context, identify five causes of ineffectiveness in business
interviews. (5 Marks)
c) State three problems that can arise as a result of horizontal communication in an
organization. (3 Marks)

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