MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2014/2015 ACADEMIC YEAR FOURTH YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS BACHELOR OF HUMAN RESOURCE MANAGEMENT
COURSE CODE: BHR 413
COURSE TITLE: STRATEGIC MANAGEMENT
DATE: 27TH AUGUST 2015 TIME: 2.00PM – 5.00PM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
QUESTION ONE
a. Describe the main features of effective strategic leadership (5mks)
b. Explain the key steps in the strategic management process? (5mks)
c. Distinguish between Resources, Capabilities and Competencies and highlight
the link between the three (5mks)
d. Explain the key means through which firms can enhance the durability of
their competitive (5mks)
e. Write an overview on business level strategies (5mks)
QUESTION TWO
Examine the main building blocks of competitive advantage (15mks)
QUESTION THREE
Just as every product or business unit must follow a business strategy to improve its competitive position, every corporation must decide its orientation toward growth. Discuss (15mks)
QUESTION FOUR
Using relevant examples, describe the role of Information Technology in enabling a firm enhance its competitive advantage (15mks)
QUESTION FIVE
Companies that compete in the global marketplace typically face two types of competitive pressures. Discuss (15mks)
