MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2012/2013 ACADEMIC YEAR
SECOND YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF SCIENCE IN HUMAN RESOURCE MANAGEMENT
COURSE CODE: BHR 201
COURSE TITLE: MANAGEMENT COMMUNICATION
DATE: 25TH APRIL 2014 TIME: 9.00 AM -12.00 P.M.
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
1. (a) Name ten communication competencies that line managers need to have (10 marks)
(b) Explain the methods by which managers can improve organizational communication (15 marks)
2. “The Media affect what people think about themselves and how they perceive people as well”. Discuss. (15 marks)
3. (a) Advertising can be used to inform, educate and motivate the public about important issues. Explain. (10 marks)
(b) Define political communication. (5 marks)
4. Explain the concept of political communication as an interactive process.
(15 marks)
5. (a) “Development communication is the integration of strategic communication in development projects”. Discuss. (10 marks)
(b) Explain the meaning and use of bottom up communication within organizations. (5 marks)
6. (a) Define Organizational Development and distinguish it from organizational change. (10 Marks)
(b) Explain the use of Propaganda by media industry players
(5 marks)
