MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
FOURTH YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF HOTEL AND HOSPITALITY MANAGEMENT
COURSE CODE: BHM 409
COURSE TITLE: STRATEGIC MANAGEMENT
DATE:16TH APRIL 2014 TIME: 2.00PM – 5.00PM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
Question One
a) State the characteristics of strategic management 5mks
b) State and explain the roles of environmental scanning in strategic planning 6mks
c) Discuss some of the strategy formulation constraints that are easily experienced in strategic management 8mks
d) what are the advantages of having strategic business units in an organization 6mks
Question Two
a) Discuss the areas of focus in the development of organizational objectives for the company 10mks
b) Highlight the content that should be captured in the mission for a firm 5mks
Question Three
Discuss the five competitive forces as presented by Michael Porters in strategic management 15mks
Question Four
a) Discuss the levels of strategic change that an organization undergoes in strategic management 10mks
b) What is the purpose of strategic control 5mks
Question Five
a) Discuss the process of strategic control that should be followed by all strategists 5mks
b) Strategic control is one of the final stages in strategic management and it’s very key in the sense that it helps to monitor progress to ensure everything is functioning well. What are its components 10mks
Question six
a) What are the consequences of poor controls in strategic management 5mks
b) Discuss the general environment in the environmental scanning process 10mks
