MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
FOURTH YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF HOTEL AND HOSPITALITY MANAGEMENT
COURSE CODE: BHM 405
COURSE TITLE: EVENTS AND CONVENTIONS MANAGEMENT
DATE:22ND APRIL 2014 TIME: 9.00AM – 12.00PM
INSTRUCTIONS TO CANDIDATES
SECTION A is compulsory
Answer any TWO questions in SECTION B
This paper consists of 2 printed pages. Please turn over.
Section A:Compulsory
1. In relation to event planning briefly highlight the following elements:
a) Goals and Objectives
b) Timelines
c) Agenda (6marks)
2. Briefly describe the importance of each step in the site selection process (9 marks)
3. Discuss the FIVE key issues related to marketing and how they can be incorporated into the marketing strategy of an event.(10 marks)
Section B: Answer any THREE in this section
4.Exhaustively describe the following contracts as used in event management:
i) Hotel contracts
ii) Convention center contracts
iii) Supplier contracts (15 marks)
5.a) Discuss some of the cost saving ideas you would employ when determining food and beverage for an event (9 marks)
b) Describe any THREE seating arrangements used during meal service in an event. (6 marks)
6. Elaborate on the factors to consder when selecting a room that will enhance the learning environment for participants in a meeting (15 marks)
7. a) Highlight the impotance of providing hospitality and recreation events in conjunction with a meeting. (5 marks)
b) Discuss the advantages and disadvantages of offering advance registration for a meeting (5 marks)
c) Briefly describe evaluation as an essential function in meeting management (5 marks)
