Benefits of market Surveys

Market surveys help businesses make better decisions about the types of products and services they offer, prices, how to deal with competitors and whether to enter or exit markets. Analysis of market surveys can prevent a business from making a costly mistake such as launching a new product or service that doesn’t fulfill a need in the market, getting into a market that is saturated with competitors and setting prices too high or too low. Surveys can help entrepreneurs assess the viability of new ideas.

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