MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2014/2015 ACADEMIC YEAR
FIRST YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF ARTS ECONOMICS
(SCHOOL BASED)
COURSE CODE: BBM 101
COURSE TITLE: INTRODUCTION TO BUSINESS
DATE: 27TH AUGUST 2015 TIME: 11.00AM – 1.00PM
INSTRUCTIONS TO CANDIDATES
Answer question ONE and any other THREE questions
This paper consists of 2 printed pages. Please turn over.
QUESTION ONE. (25 MARKS)
(a) Discuss the various forms of business. (5 marks).
(b) Explain the strategic role of information in promoting entrepreneurship. (5 marks)
(c) Discuss the sources of business information. (5 marks).
(d) Explain the process of incorporating a company in Kenya. (5 marks).
(e) Discuss the external challenges of a firm. (5 marks)
QUESTION TWO.
(a) Discuss the evolution of business activities in detail. (10 marks)
(b) Explain the meaning and components of a business plan.
(5 marks)
QUESTION THREE.
(a) Discuss the various challenges facing corporate Kenya. (10 marks).
(b) Explain the meaning and significance of business ethics to a firm.
(5 marks)
QUESTION FOUR (15 MARKS)
(a) Discuss the role of government in promoting business activities.
(10 marks).
(b) Explain the significance of corporate social responsibility to a firm. (5 marks).
QUESTION FIVE. (15 MARKS).
(a) Explain the significance of international trade to the local economy.
(10 marks).
(b) Discuss the role of ICT in promoting business activities.
