UNIVERSITY EXAMINATIONS: 2014/2015
ORDINARY EXAMINATION FOR THE BACHELOR OF BUSINESS
INFORMATION TECHNOLOGY
BBIT 304 E-BUSINESS MANAGEMENT
DATE: DECEMBER, 2014 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO
QUESTION ONE: 30 MARKS (COMPULSORY)
a) Define the term e-business. [2 marks]
b) Differentiate e-business from e-commerce. [4 marks]
c) Describe the following e-business models. [4 marks ]
i). B2B
ii). A2C
d) With the help of a diagram discuss the components of EDI [5 marks]
e) E-business was preceded by the following two technologies. Discuss what each
one entailed. [4marks]
i) Electronic Funds Transfers (EFTs)
ii) Electronic Data Interchange (EDI)
f) The internet was designed around two protocol standards the TCP and the IP.
i) Define what an IP address is.
[2 marks]
ii) State and explain the features of TCP/IP that make it popular.
[5 marks]
g) Describe four application processes supported by B2B e-business.
[4 marks]
QUESTION TWO: 20 MARKS
a) Security is a big challenge in e-business due to the fact that e-business is carried out
via the Internet. Giving examples, discuss four security services that any e-security
system must provide. [4 marks]
b) Discuss the following e-business opportunities within Kenyan context.
[4 marks]
i). E-banking
ii). e-learning
c) With the help of a diagram explain the TCP/IP layered architecture, giving examples
of the various protocols found in each layer [4 marks.]
c) Using diagrams, illustrate the difference between secret-key cryptography and publickey cryptography. [8 marks ]
QUESTION THREE: 20 MARKS
a) State and explain six requirements for any e-payments system. [6 marks]
b) Describe what a shopping cart is, explain its functioning. [3 marks]
c) Describe what an e-business plan is giving its importance. [5 marks]
d) Discuss the four major areas that must be included in an e-business plan, giving the
justification of each. [6 marks]
QUESTION FOUR: 20 MARKS
a) Define the term e-marketing. [2 marks ]
b) Suppose you are hired as an e-marketing director. Describe any four activities that
you would engage in. [4 marks]
c) When designing the e-business web site it is important to make sure the site is adhesive to visitors and customers as well. Discuss three Site adhesion characteristics.
[6 marks]
d) Describe the following modes of e-payment giving two advantages and two disadvantages for each. [8 marks]
i). Credit card
ii). electronic cash
QUESTION FIVE: 20 MARKS
a) Define the term intellectual property; explaining three types related to intellectual
property right. [7 marks]
b) Discuss five impacts of the Internet and the Web on traditional business
[5 marks]
c) Using diagrams describe the models of B2B e-business [8 marks]
