MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
FOURTH YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF SCIENCE IN AGRICULTURAL ECONOMICS AND RESOURCE MANAGEMENT
COURSE CODE: ARE 431
COURSE TITLE: AGRIBUSINESS MANAGEMENT
DATE: 23RD APRIL, 2014 TIME: 9.00AM – 12.00PM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
1. a) i) Differentiate agribusiness from agriculture (4mks)
ii) Evaluate the three-part system in agribusiness (6mks)
b) i) Discuss the characteristics of an effective manager (4mks)
ii) Examine the six steps in decision making process (6mks)
c) Discuss the role of technology on the evolution of agribusiness operations today. (5mks)
2. Examine the three main forms of agribusiness legal structures (15mks)
3. Discuss the four functions of management. (15mks)
4. Discuss the following agribusiness evaluation methods:
i) Payback (3mks)
ii) Net present value (3mks)
iii)Benefit/cost ratio (3mks)
iv) Internal rate of return (3mks)
v) Accounting rate of return (3mks)
5. Discuss the motivational environment factors in an agribusiness project . (15mks)
