- A high customer orientation, focusing on those aspects of the product/service that better satisfy customer needs.
- Allows enormous cost reductions by eliminating functions that do not satisfy customer requirements/needs
- VA improves profitability of products.
- New ideas that arise from the creativity/innovation phase, may add radical changes.
- VA provides a process to systematically improve the existing goods and services. It builds value into a product or service.
- VA process is used to offer a higher performing product or service to a customer at a minimal cost.
- VA process is, therefore, one of the key features of a business that understands and seeks to achieve TQM in all that it does to satisfy customers.
- VA process often allows to root out practices that have grown out of date and can be replaced with more modern approaches.
- VA can uncover design flaws that not only operate inefficiently but also create problems. In the case of a product, this could mean a high rate of malfunctioning items, creating customer complaints and warranty claims that put a strain on personnel and inventory departments.
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