Month: May 2022

The term marketing mix refers to the tactical elements of the marketing strategy. It is the blending of product, price, promotion and place. 6.1 Product Product refers to anything that can be offered to a market for attention, use, or Read More …

4.1 Defining Consumer Behaviour Consumer behavior is the decision processes an individual or group involving evaluating, acquiring, using or consuming goods and services. A firm needs to analyze buying behavior for: Buyers reactions to a firms marketing strategy has a Read More …

UNIVERSITY EXAMINATIONS: 2013/2014 ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY BBIT 102 COMPUTER ORGANIZATION & ARCHITECTURE DATE: APRIL, 2014 TIME: 2 HOURS INSTRUCTIONS: Answer Question ONE and any other TWO QUESTION ONE (a) Explain the meaning of Read More …

UNIVERSITY EXAMINATIONS: 2013/2014 ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE IN BUSINESS INFORMATION TECHNOLOGY BUSS 105 HUMAN RESOURCE MANAGEMENT DATE: APRIL, 2014 TIME: 2 HOURS INSTRUCTIONS: Answer Question ONE and any other TWO QUESTION ONE (a) According to Michael Armstrong Read More …

3.1 Defining marketing information systems All the above three are interrelated. First, let us look at the marketing information systems (MIS). Kotler defines, marketing information systems as follows: “A marketing information system is a continuing and interacting structure of people, Read More …

UNIVERSITY EXAMINATIONS: 2013/2014 ORDINARY EXAMINATION FOR THE BACHELOR OF SCIENCE IN BUSINESS INFORMATION TECHNOLOGY BUSS 103 PRINCIPLES OF MANAGEMENT DATE: APRIL, 2014 TIME: 2 HOURS INSTRUCTIONS: Answer Question ONE and any other TWO QUESTION ONE a) Briefly explain the following Read More …