Day: March 12, 2022

Switching costs are the costs that a customer incurs as a result of changing brands, suppliers or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort- and time-based switching costs. A switching cost can Read More …

The make-or-buy decision is the act of making a strategic choice between producing an item internally (in-house) or buying it externally (from an outside supplier). The buy side of the decision also is referred to as outsourcing. Make-or-buy decisions usually Read More …

“Value chain analysis is a strategic planning tool and it’s used to analyze the value chain of the focal company. Value chain is how internal functions create value to customers. Value system is the way each value chain is structured Read More …

Value chain is a concept proposed by Michael Porter in his book “Competitive Advantage” in 1985. In this book, Porter explains that “Competitive Advantage” is the ability for a firm to put “generic strategy” into practice, generic strategy includes, Cost Read More …

The difference between a value chain and a supply chain is that a supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses Read More …

Category management process is working well in some of the countries like USA, Brazil, Germany and UK. All the retailers are not adopting this process because of various factors. Some of these factors are listed here: Top Management’s Willingness Top Read More …