Month: January 2022

The marketing mix denotes a combination of the various elements which in their totality make up a marketing system i.e. the product, the price, the placement and the promotion. The Product The product element of the marketing mix involves the Read More …

Solidifies the marketing strategy by defining customers, sales forecasts and marketing objectives. It synthesizes market research and the entrepreneurs strategy into a blueprint for action The plan is implemented through a marketing programme, which addresses the marketing activities decisions regarding Read More …

Marketing consists of a multitude activities that include decisions about the company’s: Products or services Pricing policies Promotions and Distribution methods. The ultimate equal is to facilitate exchange between an enterprise and its customers. This exchange relationship exists as one Read More …

Business incubation is the process of nurturing small and start – up initiatives or business to relative maturity to become self-sustaining business, healthy and wealth-generating entities. The failure rate of any start-up business stands at 90% globally. The main causes Read More …

Generalization of business ideas Entrepreneurs have the ability to see opportunities in whatever environment they happen to be They are sensitive to people’s needs They use people’s problems as opportunities of a business The entrepreneurs can use several methods to Read More …

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS This chapter summarizes the whole research process. It first provides a brief summary of the whole study with particular reference to the research problem, research methodology, results, the main contributions of the research and Read More …

After generating business ideas- it is important that some evaluation through a screening process be made. The screening process is a systematic evaluation ideas in order to select the best idea which would suit one. The screening process must be Read More …

Identification of a business idea Development of a business plan Location of a business demand evaluation Registration of the business Choice of the business organization Business name Trading licences / permit Start-up and management of the business. All entrepreneurs are Read More …

Richard Cantilon An entrepreneur as a person with foresight and competence to operate in conditions on uncertainty. Richard was a particular about an entrepreneur being a person who performed in uncertain environments because the market demand is not perfectly predictable Read More …

Culture is defined as asset of values, perceptions wants and behaviour learned by a member of a society from family and other institutions Culture is a tool of leaned behavior patterns of living. It is a powerful human tool for Read More …