Day: December 10, 2021

For correctly realising the role of auditing, you must understand the nature and purpose of the financial statements. ‘Financial statements’ is a set of documents which show the result of business operation during a period – how the result was Read More …

FACTORS TO CONSINDER WHEN PLANNING FOR PR PROGRAMMES Appreciation of the situation-for public relation programs to be effective, they must be based on sound objectives that are directed at the right audience, delivered at the right time and presented in Read More …

DEVELOPING THE PR STRATEGY Public relation strategy refer to systematic steps that facilitates proper identification of targeted audience, objectives, the right message, choosing the right media etc. The Public relation strategy facilitates implementation of the Public relation activities. The plan Read More …

FACTORS TO CONSINDER WHILE CHOOSING THE MEDIA TO USE Cost-one should consider the media which is more cost effective in order not to affect other activities negatively. The amount paid to access service from media should be less than the Read More …

REQUIREMENTS WHILE HANDLING MEDIA QUESTIONS. Confidence-one should show to the interviewers that you are sure of what you are saying therefore interviewee should avoid words like J THINK…, I DONT KNOW…. Etc. One should be able to give a satisfying Read More …

MEDIA OF PUBLIC RELATIONS ACTIVITIES Media relation is relationship that company or organization develops with journalist while pretend the relationship behold media to general public. Media involves collective communication outlets or tools that are used to store and deliver information Read More …

REASONS FOR SPONSORING AND BENEFITS OF SPONSORING It promotes peace and unity through interactions e.g. sports It creates employment opportunity. It advances interest of some activities e.g. sports due to the benefits the participants get. Provide educational opportunities to the Read More …

ETHICS AND FUNCTIONS OF PUBLIC RELATION PERSONNELS Ethics is code of acceptable behavior that facilitate good relationship between an individual and the general public(s) Ethics facilitating building of long term relationship, building respect, trust etc. GENERAL CODE OF CONDUCT EXPECTED Read More …