Day: December 6, 2021

Introduction Financial management is that managerial activity which is concerned with the planning and controlling of the firm’s financial resources. It involves the decision of the three decisions of the firm i.e. a) Investment decision b) Financial decision c) Dividend Read More …

PROMOTION STRATEGIES Promotion and Communication The purpose of promotion is both to communicate with buyers and to influence them. Most promotional mistakes in international marketing are attributable to one or several of these steps not properly reflecting cultural influences or Read More …

Domestic Merchants Export merchant Domestic merchants are independent businesses that are in business to make a profit rather than to receive a fee. There are several types of domestic merchants. Because they all take title, they are distinguished by other Read More …

DISTRIBUTION STRATEGIES Channels of distribution Companies use two principal channels of distribution when marketing abroad: Indirect selling, Direct selling. Direct selling is employed when a manufacturer develops an overseas channel. This channel requires that the manufacturer deal directly with a Read More …

PRICING STRATEGIES Price Standardization A study of the marketing mix by large US-based industrial firms in their Latin American businesses found that the degree of standardization varies across individual elements, with branding and product being least adapted. According to one Read More …