Day: December 4, 2021

INDUSTRY ANALYSIS In industry analysis, management intends to understand the attractiveness of the market or submarkets. Many investment decisions are based on industry analysis. Such analysis provides information on industry profitability, growth potential, key competitors and their success factors, distribution Read More …

MARKETING STRTEGIC PLANNING PROCESS The Strategic Planning Process Strategic planning is the process that enables managers to define their objectives (where they want the organization to go), their strategy (how the organization will get there), the necessary resources it will Read More …

Planning for a new business There are various strategies that can be used to grow new businesses. One option is to identify opportunities to achieve further growth within the company’s current businesses (intensive growth opportunities). A second option is to Read More …

STRATEGIC BUSINESS UNITS A SBU is a business within a firm that requires its own strategy. An SBU has three characteristics: (1) It is a single business or collection of related businesses that can be planned separately from the rest Read More …

STRATEGIC PLANNING Introduction In today’s fast-paced business world, the ability to effectively manage the marketing process from the beginning to the end has become an extremely important source of competitive advantage. While marketing plan is essential part of the marketing Read More …