Month: November 2021

CUSTOMER CARE This refers to activity of  looking after customers and  helping them with complaints and problems. It involves provision of service before and after purchase. Customer care is also a third party provider that takes customers calls, answers their Read More …

DIRECT MARKETING This are direct communications with carefully  targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships the new direct marketing models include: advances in direct marketing include emergence of catalog companies, direct mailers and telemarketers. Read More …

ASPECTS OF PERSONAL SELLING. Professionalism-this involves training sales people to the selling process the steps to effective selling include; Prospecting and qualifying-the company will find the leads by examining data sources such as newspaper and directories, organizing trade shows, using Read More …

SAMPLE WORK Complete copy of PUBLIC SECTOR GOVERNANCE, POLICY AND ADMINISTRATION NOTES is available in SOFT ( Reading using our MASOMO MSINGI PUBLISHERS APP) and in HARD copy  Phone: 0728 776 317 Email: info@masomomsingi.com PSGPA 108 SAMPLE WORK Complete copy Read More …

FACTORS/CRITERIA TO CONSIDER IN SELECTING THE MOST APPROPRIATE MEDIA FOR ADVERTISING Cost element-refers to amount of money to be spent in advertising. select the most cost effective media. Frequency-this is the number of times the public will hear a single Read More …

PROMOTION/INTEGRATED MARKETING/COMMUNICATION MIX. Promotion is a function of marketing mix and is a technique used in creating awareness on the company’s product as well as the company itself. ELEMENTS OF PROMOTION. 1.ADVERTISING. This is any paid form of non-personal presentation Read More …

FACTORS TO BE CONSIDERED WHEN SELECTING A DISTRIBUTION CHANNEL Customer characteristics-this include type of customer, geographic dispersion  of buyers ie location to manufacturers, customer buying habits and the outlets they purchase from. Product characteristics-this includes perishability, product usage(industrial-direct or household-indirect). Read More …

PLACE/DISTRIBUTION/TRANSPORTATION CHANNELS OF DISTRIBUTION A channel of distribution is the route or path followed by a product as it moves from the producer to the consumer/final user. TYPES OF DISTRIBUTION CHANNELS USED. They are mainly classified into two main categories Read More …

METHODS OF PRICING/DETERMINING PRICE LEVELS Cost-based pricing. Mark-up pricing-this involves adding a standard markup to the product cost .markups  are higher on seasonal items, slower moving items and items with high sewerage and handling costs a high mark up however Read More …

PRICE /PRICING This is the amount of money charged for a good or service, This is the sum of value consumers exchange for the benefit of having or using a good or service. This is the market value of a Read More …