W1-2-60-1-6
JOMO KENYATTA UNIVERSITY
OF
AGRICULTURE AND TECHNOLOGY
University Examinations 2014/2015
STAGE IV END OF SEMESTER EXAMINATION
FOR DIPLOMA IN MASS COMMUNICATION
HSC 0219: COMMUNICATION BY RADIO
DATE: AUGUST 2014 TIME: 1½ HOURS
INSTRUCTIONS: ANSWER ALL QUESTIONS IN SECTION A AND ANY OTHER TWO QUESTIONS IN SECTION B
Question One (30 Marks)
a) What do you understand by the following terminologies?
(i) Radio programme production (2 Marks)
(ii) Vocal effect (2 Marks)
(iii) Audience reach (2 Marks)
b) Explain the duties of the following radio personnel:
(i) Radio programme producer (7 Marks)
(ii) Station Manager (7 Marks)
Question Two (20 Marks)
a) Describe five elements of a radio script. (10 Marks)
b) Explain the procedure of writing a script. (10 Marks)
Question Three (20Marks)
a) Explain five factors that may influence interviews. (10 Marks)
b) Explain five tools of a radio programme producer. (10 Marks)
Question Four (20 Marks)
Explain the following stages of radio programme production:
a) Pre – production stage (7 Marks)
b) Production stage (7 Marks)
c) Post production stage (6 Marks)
Question Five (20 Marks)
Write short notes on the following characteristics of radio as a medium of communication:
a) Radio is cheap. (5 Marks)
b) Radio has no boundaries (5 Marks)
c) Radio has pictures (5 Marks)
d) Radio can surprise (5 Marks)
