Explain the factors that a seller should take into account when choosing the best medium for advertising his products

Factors to consider when choosing the best medium for advertising.

• The ‘reach’ of the media ie the proportion of the target audience that can be contacted.
• The relative cost per unit cost should be low
• The impact of the media ie the extent to which the message is effectively taken in.
• The permanence of advertising
• The selectivity of the media.
• The product being advertised