TUESDAY: 6 December 2022. Afternoon Paper. Time Allowed: 3 hours.
Answer any THREE questions in SECTION I and any TWO questions in SECTION II. ALL questions carry equal marks. Do NOT write anything on this paper.
SECTION I
QUESTION ONE
1. Define the term “entrepreneurial opportunity”. (1 mark)
List SIX qualities of a good entrepreneurial opportunity. (6 marks)
2. Identify FIVE challenges faced by entrepreneurs at the growth stage of the business. (5 marks)
3. Analyse FOUR categories of stakeholders that could contribute to the success of a new business venture. (8 marks)
(Total: 20 marks)
QUESTION TWO
1. Outline FIVE restrictions that a franchisor could impose on a franchisee. (5 marks)
2. Identify FIVE benefits of marketing to a business organisation. (5 marks)
3. Analyse FIVE reasons that make an executive summary to be the most important component of a business plan. (10 marks)
(Total: 20 marks)
QUESTION THREE
1. Explain the meaning of a business incubator. (2 marks)
Summarise FOUR roles of a business incubator. (8 marks)
2. Highlight FOUR factors that might be considered by an entrepreneur when selecting venture capital. (4 marks)
3. Discuss THREE similarities between a sole proprietorship business and a partnership form of business ownership. (6 marks)
(Total: 20 marks)
QUESTION FOUR
1. Define the term “imitative entrepreneur”. (1 mark)
Identify FIVE characteristics of successful entrepreneurs. (5 marks)
2. Discuss FOUR key steps taken in new product and service development to ensure a successful launch. (8 marks)
3. Explain THREE advantages of corporate entrepreneurship. (6 marks)
(Total: 20 marks)
SECTION II
QUESTION FIVE
1. Outline FIVE requirements of an effective advertisement. (5 marks)
2. Identify FIVE features of grapevine communication. (5 marks)
3. Analyse FIVE rules of writing an effective business letter. (10 marks)
(Total: 20 marks)
QUESTION SIX
1. List FIVE reasons that could make an interviewer take notes during a job interview. (5 marks)
2. Highlight FIVE limitations of formal communication. (5 marks)
3. Describe FIVE stages of the listening process followed in order to make oral communication effective. (10 marks)
(Total: 20 marks)
QUESTION SEVEN
1. State FOUR items that should be included in a notice of an annual general meeting of a public limited company. (4 marks)
2. Identify SIX major elements of the process of communication. (6 marks)
3. With reference to presentations, analyse FIVE reasons of carrying out an audience analysis. (10 marks)
(Total: 20 marks)
