UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE DIPLOMA IN INFORMATION TECHNOLOGY
DIT502 ECOMMERCE
FULLTIME/PARTTIME
DATE: APRIL, 2018 TIME: 1 ½ HOURS
INSTRUCTIONS: Answer ANY THREE questions.
QUESTION ONE
a) Define the following acronyms as used in ecommerce [4 Marks]
(i) EDI
(ii) www
(iii) SWOT
(iv) VAN
b) Explain THREE characteristics of properly functioning e-commerce website [6 Marks]
c) Briefly discuss the following types of e-commerce [6 Marks]
(i) C2B
(ii) B2B
(iii) B2G
d) Outline TWO impacts of e-commerce on Information Technology [4 Marks]
QUESTION TWO
a) Outline SIX advantages of Online advertising [6 Marks]
b) Discuss TWO online advertising methods [4 Marks]
c) Explain the terms confidentiality and availability as used with regard to e-commerce security
[3 Marks]
d) Describe how Authentication and Non-repudiation ensure security of an on-line business
[3 Marks]
e) Briefly describe these tools that ensure safety of data during transactions [4 Marks]
(i) Public Key Encryption
(ii) Digital Certificates
QUESTION THREE
a) Define E marketing. (2 Marks)
b) Suppose you are hired as an e- marketing director describe any four activities that you would
engage in. (4 Marks)
c) State and explain THREE taxes that can be charged on E- Commerce. (6 Marks)
d) Describe FOUR E-Commerce models. (8 Marks)
QUESTION FOUR
a) Jack tours has implemented an electronic payment system that will enable all transactions in the
system to be used by all their clients and suppliers. Discuss FIVE characteristics that the epayment should exhibit. (5 Marks)
b) Zaptec Ltd has embarked on a serious investment agenda which involves the use of internet in
their operations. Explain FIVE different internet protocols that Zaptec can use to implement ECommerce. (5 Marks)
c) Discuss any FIVE E- Commerce critical success factors. (5 Marks)
d) Outline FIVE reasons E-Commerce has experienced low growth rates in developing countries.
(5 Marks)
QUESTION FIVE
a) Define the following terms as used in security of e- commerce resource and infrastructure usage
issues. (5 Marks)
i. Ethics
ii. Intellectual property
iii. Copyright
iv. Patent
v. confidentiality
b) The government of Kenya not sure whether to or not to embrace crypto currency technology.
You are the expert who has been called upon to advice. In your own words explain why or why
not the country should embrace it. (5 Marks)
c) A market space includes electronic transactions that bring about a new distribution of goods and
services. The major components and players in a market space are customers, sellers, goods
and services (physical or digital), infrastructure, a front end, a back end, intermediaries and
other business partners, and support services. Discuss any FIVE components of the market
space. (5 Marks)
d) An information portal is a single point of access through a web browser to business information
inside and/or outside an organization. Explain FIVE types of portals used in E-Commerce.
(5 Marks)
