MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
SECOND YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
DIPLOMA IN BUSINESS MANAGEMENT
COURSE CODE: DBM 014
COURSE TITLE: BUSINESS RESEARCH
DATE:15TH APRIL 2014 TIME: 9.00AM – 11.30AM
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
QUESTION ONE
a) Write explanatory notes on the following terms in research
i. Survey
ii. Sample size
iii. Census
iv. Sample Design
v. Hypothesis (10 Marks)
b) Discuss the FOUR conditions necessary to say that there is a problem in Business research. (8 Marks)
c) Differentiate between theoretical framework and conceptual frame work (2 Marks)
d) State the five steps in developing a conceptual framework (5 Marks)
QUESTION TWO
a) Write short notes on the FIVE characteristics of a good Hypothesis in research (10 Marks)
b) Describe FIVE steps in carrying out a literature review in Business research
QUESTION THREE
a. Explain the THREE sources of information in literature review( 6 Marks)
b. Differentiate between quantitative and qualitative skills ( 3 Marks)
c. What are some of the characteristics of a good research design ( 6 Marks)
QUESTION FOUR
a) Explain Three sampling techniques ( 5 Marks)
b) State and explain FIVE scales of measurement in research (10 Marks)
QUESTION FIVE
a) What are FIVE tools of experimental design used to control factors jeopardizing validity of data (5 Marks)
b) Explain FIVE sampling methods in research (10Marks)
QUESTION SIX
a) Make short notes on FIVE characteristics of a good questionnaire
(10 Marks)
b) Explain TWO of the data analysis methods (5 Marks)
