MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2016/2017 ACADEMIC YEAR
FIRST YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
DIPLOMA IN BUSINESS MANAGEMENT
COURSE CODE: DBM 006
COURSE TITLE: BUSINESS COMMUNICATION
DATE: 26TH APRIL 2017 TIME: 8.30AM-10.30AM
INSTRUCTIONS TO CANDIDATES
• Answer question ONE (compulsory) and any other THREE
• Question one carries 25 marks
• All other questions carry 15 marks
This paper consists of 3 printed pages. Please turn over
QUESTION ONE
a) Outline the importance of effective communication in the work place
(3 marks)
b) State four reasons why a prospective employer would prefer to interview
an applicant personally before employment (4 marks)
c) Mention four reasons why university students write academic essays in the course of their training (4 marks)
d) Identify five important tips of effective communication (5 marks)
e) Explain how the wrong choice of the channel of communication acts as a barrier to communication. (4 marks)
f) Outline four functions of writing emails in organizations (4 marks)
QUESTION TWO
a) Write an urgent sample memo to your organizations marketing manager requesting to participate in the 2017 Agricultural Trade Show in Nairobi as an exhibitor. (10 marks)
b) Outline five circumstances when written communication would be
preferred instead of oral communication (5 marks)
QUESTION THREE
a)Mututho has a problem of concentrating during lectures. Suggest to him five
ways that he can use to improve his listening skills (10 marks)
c) Highlight five ways in which you would prepare yourself mentally to attend
an interview (5 marks)
QUESTION FOUR
a) Discuss four poor reading habits and explain how they can be overcome
(8 marks)
b) Business letters are broadly categorized by their purpose. Giving at least three example of each, indicate the three categories. (7 marks)
QUESTION FIVE
a) Giving an example of each, explain the various headings used to describe a job applicants skills, qualifications, and experience and special qualities in the résumé.
(10 marks)
b) Identify five ways in which technology has enhanced communication (5 marks)
