MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS
2018/2019 ACADEMIC YEAR
FIRST YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
CERTIFICATE IN BUSINESS MANAGEMENT
COURSE CODE: CBM 03
COURSE TITLE: BUSINESS COMMUNICATION
DATE : 17TH APRIL 2019 TIME : 0830 -1030HRS
INSTRUCTIONS TO CANDIDATES
Answer questions ONE and any other THREE questions.
QUESTION ONE (25 MARKS)
a) What do you understand by the terms
i) Business (3 marks)
ii) Communication (2 marks)
b) Explain the communication theory applied in the business workplace.
(5 marks)
c) Explain the factors that determine the nature of communication in a
business environment. (10 marks)
d) Describe the aims of communication in a business organization.
(5 marks)
QUESTION TWO (15 MARKS)
a) Explain the barriers to effective communication in an organization.
(10 marks)
b) Explain the purpose of the following tools of communication in
procurement department: Orders, Quotations, and Catalogues and who
are the communicators using them.
(5 marks)
QUESTION THREE (15 MARKS)
a) Explain the three major steps of the writing process in communication.
(5 marks)
b) Describe the factors that determine the nature of business
communication. (10 marks)
QUESTION FOUR (15 MARKS)
a) Explain the components of a Short Structured Business Report.
(5 marks)
b) Identify the benefits of effective communication in any business
organizations.
(10 marks)
QUESTION FIVE (15 MARKS)
Explain five sources of information, Identifying the channel and tool of
communication in the workplace.
(15 marks)
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