UNIVERSITY EXAMINATIONS: 2012/2013
THIRD YEAR EXAMINATION FOR THE BACHELOR SCIENCE IN
BUSINESSINFORMATION TECHNOLOGY
BUS 103 PRINCIPLES OF MANAGEMENT
(DAY & EVENING)
DATE: AUGUST, 2013 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO
QUESTION ONE
a) Describe and illustrate any four factors that influence management. (8 Marks)
b) Explain the three broad management roles that managers play. List any examples of
each role. (8 Marks)
c) Differentiate three areas between democratic leadership and autocratic leadership
styles. Illustrate your answer. (8 Marks)
d) Describe any three ways through which managers can enhance motivation among the
employees. (6 Marks)
QUESTION TWO
a) Define the term corporate social responsibility (CSR) (4 Marks)
b) Briefly discuss any three ways in Kenya where organizations have implemented
CSR. (6 Marks)
c) Define the term internal environmental analysis and discuss any four benefits of
internal environmental analysis. Use relevant illustrations to support your
arguments. (10 Marks)
QUESTION THREE
a) Discuss how management can make use of Porter’s three generic strategies and
use illustrations to support your discuss. (12 Marks)
b) Describe all the stages in a product’s life cycle. (8 Marks)
QUESTION FOUR
a) “Planning is universal”. Discuss this statement highlighting the role planning
plays among the other three functions of management. (14 Marks)
b) Define any three ethical issues that a manager is likely to encounter in the course
of their duty. (6 Marks)
QUESTION FIVE
a) Discuss any four external factors of concern to organizations in the course of
seeking competitive advantage. Illustrate your answer. (10 Marks)
b) Explain any five characteristics of strategic decisions. (10 Marks)
