UNIVERSITY EXAMINATIONS: 2017/2018
EXAMINATION FOR THE DEGREE OF BACHELOR OF SCIENCE IN
INFORMATION TECHNOLOGY/ BACHELOR OF BUSINESS
INFORMATION TECHNOLOGY/ BACHELOR OF SCIENCE IN
APPLIED COMPUTING
BIT 2306/BUSS 107/BAC 1306: ENTREPRENEURSHIP SKILLS
FULL TIME/PART TIME/DISTANCE LEARNING
DATE: AUGUST, 2018 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and any other TWO questions
QUESTION ONE
a) Describe the role of entrepreneurship in economic development of a country.
(10Marks)
b) What are the characteristics for a right climate for innovation? (6Marks)
c) Explain how a business can create and sustain competitive advantage. (8Marks)
d) What are the steps followed in conducting a marketing research? (6Marks)
QUESTION TWO
a) In what ways does marketing contribute to new venture success? (6Marks)
b) Analyse the factors that a lender should consider prior to giving credit to a borrower.
(8Marks)
c) Explain the reasons for corporate entrepreneurship. (6Marks)
QUESTION THREE
a) Using the product life cycle, explain the different ways that an entrepreneur would use to
remain competitive in the market. (8Marks)
b) Explain briefly the impact of IT in business. (10Marks)
c) Define window of opportunity. (2Marks)
QUESTION FOUR
a) Describe four paths that an individual can follow to become an independent business
owner. (12Marks)
b) Discuss the factors that make a family business unique. (8Marks)
QUESTION FIVE
a) Describe the techniques that a business you are familiar with has used to prevent business
failure. (10Marks)
b) Explain the initiative used by the government to enhance effectiveness of
entrepreneurship.
(10Marks)
