UNIVERSITY EXAMINATIONS: 2010/2011
FIRST YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
SCIENCE IN INFORMATION TECHNOLOGY
BIT 1303: ELECTRONIC COMMERCE I
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One: (Compulsory)
a) Briefly describe the following concepts [4 Marks]
i. e-bay
ii. you tube
iii. skype
iv. google
b) Differentiate between e-commerce and e-business. [4 Marks]
c) E-commerce has witnessed a rapid growth in the global market. Explain how e-commerce has
impacted on the following, giving an appropriate example from the Kenyan context:- [6 Marks]
i. Banking
ii. Stock trading
iii. E-learning
d) (i) Explain any three challenges that an organization may have to deal with internally, relating to
the adoption of e-commerce and three external driving factors which lead to e-commerce adoption
(ii) explain three external during factors which led to e-commerce adoption [6 Marks]
e) Explain the following e-business transaction models giving an example of each from the Kenyan
business environment [8 Marks]
i) B2C
ii) B2B
iii) B2G
iv) P2P
f) Explain the use of a firewall within an organization in relation to e-commerce applications.
[2 Marks]
Question Two
a) Discuss four ways in which e-commerce is different from traditional commerce. [4 Marks]
b) State and explain five characteristics of a successful e-payment method [5 Marks]
c) Describe any four components of e-market places [4 Marks]
d) Describe the 4P’s dimensions of e-marketing framework [4 Marks]
e) When designing an e-commerce web site it is important to make sure the site is adhesive to visitors
and customers as well. Highlight three Site adhesion characteristics. [3 Marks]
Question Three
a) Define the following protocols [6 Marks]
i. HTTP
ii. TCP/IP
iii. SMTP
b) Clearly explain the meaning of the following terms as used in Internet and e-commerce business
transactions [8 Marks]
i. Authorization
ii. Authentication
iii. Auditing
iv. Integrity
c) Mention and describe the four perspectives from which e-commerce can be defined. [6 Marks]
Question Four:
a) Using a graph, describe the levels of loyalty that an e-commerce customer goes through and the
kind of advertising messages that the merchant should send to customers at each level of loyalty.
[6 Marks ]
b) Explain any four elements of a good functional e-commerce website. [4 Marks]
c) Explain giving a valid example any five benefits of e-commerce to the customers/consumers
[10 Marks]
Question Five:
a) Define the following terms as used in e-commerce [4 Marks]
i. Shopping cart
ii. Virtual mall
iii. Hyperlink
iv.Web server
b) Explain the following two technological developments that have enabled the growth of ecommerce stating their contribution to e-commerce? [4 Marks ]
i. Electronic Data Interchange (EDI)
ii. Electronic Funds Transfer (EFT).
c) Discuss any four security threats in e-commerce and explain how they can be thwarted. [8 Marks]
d) Describe the following three attributes of e-commerce. [4 Marks]
i. Ubiquity
ii. Personalization and Customization
