MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
THIRD YEAR FIRST SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF HUMAN RESOURCE MANAGEMENT
COURSE CODE: BHR 308
COURSE TITLE: PUBLIC RELATIONS
DATE: 17TH April, 2014 TIME: 2.00 – 5.00 p.m
INSTRUCTIONS TO CANDIDATES
Question ONE is compulsory
Answer any other THREE questions
This paper consists of 2 printed pages. Please turn over.
1. a)Snowline company is in the process of setting up a PR department. Explain to the team members any five considerations when choosing media for public relations. (15mks)
b) Differentiate between:
i)Public relations and Marketing (5mks)
ii)Public relations and advertising (5mks)
2. Using relevant examples in Kenya, discuss how the five PR images are portrayed. (15mks)
3. Taratibu Company would like to enlist the services of a PR agency. Explain any five factors that they should consider when selecting a PR agency. (15mks)
4. Describe the elements of the six point PR- planning model. (15MKS)
5. Using examples for each ,explain the following terms.
a) Vision (5mks)
b) mission (5mks)
c) values (5mks)
