MAASAI MARA UNIVERSITY
REGULAR UNIVERSITY EXAMINATIONS 2013/2014 ACADEMIC YEAR
FOURTH YEAR SECOND SEMESTER
SCHOOL OF BUSINESS AND ECONOMICS
BACHELOR OF HOTEL AND HOSPITALITY MANAGEMENT
COURSE CODE: BHM 406
COURSE TITLE: SEMINARS AND CONTEMPORARY ISSUES IN THE HOSPITALITY INDUSTRY
DATE:24TH APRIL 2014 TIME: 2.00PM – 5.00PM
INSTRUCTIONS TO CANDIDATES
SECTION A is compulsory
Answer any TWO questions in SECTION B
This paper consists of 2 printed pages. Please turn over.
Section A. Attempt all the questions from this section. 30 Marks
Question one
a) Differentiate between a seminar and a workshop. (4 Marks)
b) List 5 activities involved in the preparation of a seminar.
5 Marks)
c) List the key points to consider when selecting the venue for a seminar. (5 Marks)
d) Explain how the amount of funding available would affect the planning of a seminar. (2 Marks)
e) By use of clear sketches, illustrate the following seating arrangements as used in seminars.
i) Circle (2 Marks)
ii) Semi-circle (2 Marks)
iii) Herringbone (2 Marks)
iv) Theatre (2 Marks)
v) Classroom (2 Marks)
vi) Banquet / rounds (2 Marks)
vii) U-Shape (2 Marks)
Section B. Attempt any TWO questions from this section. 40 Marks
Question two
Explain how technological advancements have affected the running of hospitality establishments in Kenya. (20 Marks)
Question three
Explain how security, insecurity and terrorism have affected the growth of the hospitality industry in Kenya in the last 10 years.
(20 Marks)
Question four
Explain the role of socio-cultural diversity in the provision of recreation, leisure and hospitality services in Kenya today.
(20 Marks)
