Month: May 2022

PERSUADING SPEECH Purpose of speech to persuade is to change. Create or reinforce attitudes or behavior. Persuasion is the process of changing listener’s beliefs or moving a listener to action. Persuasion is a form of influence; it’s the process or Read More …

LIBRARY OF CONGRESS CLASSIFICATION. The library of congress classification system was first developed in the late nineteenth and early twentieth centuries to organize and arrange the book collections of the library of congress. The system was adopted for use by Read More …

INTRODUCTION All communication is affected by the non-verbal communication that accompanies it. Over the telephone the tone of voice conveys nuances of meaning. Face to face expressions, gestures and posture play an important part. We use demonstrations and models to Read More …

4.1. CHARTS BAR CHARTS These are some of the most popular ways of presenting statistics A bar chart consists of strips of different lengths each representing a numerical figure. The longer the bar the larger the figure it denotes How Read More …

3.1. ESSAY WRITING Essay writing is an attempt to write a given topic. Essay is derived from French word essays that means to attempt. It means composition. In any topic or subject composition is made up of paragraphs which are Read More …

2.1 SPEECHES Speech or spoken word is very powerful, it can stir people to mutinies and rebellions it can turn a hostile crowd to a friendly gathering. The key to the success of many politicians, industrialists, managers, and salesmen lies Read More …

1.1. Definition of communication. Communication is an act of any natural or artificial means of conveying information or giving instruction. It’s the process of passing information and understanding from one person to the other. According to Newman and summer Communication Read More …

The term marketing mix refers to the tactical elements of the marketing strategy. It is the blending of product, price, promotion and place. 6.1 Product Product refers to anything that can be offered to a market for attention, use, or Read More …

Marketing strategy is a plan which determines the firm’s marketing goals; marketing strategy explains how the goals will be achieved within a stated framework. It also determines the choice of target market segment, positioning, marketing mix and allocation of resources. Read More …

4.1 Defining Consumer Behaviour Consumer behavior is the decision processes an individual or group involving evaluating, acquiring, using or consuming goods and services. A firm needs to analyze buying behavior for: Buyers reactions to a firms marketing strategy has a Read More …