3.1. Marketing Functions and strategies Marketing consists of a multitude activities that include decisions about the company’s Products or services Pricing policies Promotions and Distribution methods. The ultimate equal is to facilitate exchange between an enterprise and its customers. This Read More …
Day: May 16, 2022
EVALUATING ENTREPRENEURIAL OPPORTUNITIES NOTES
2.1 Procedures of Starting a Business Identification of a business idea Development of a business plan Location of a business demand evaluation Registration of the business Choice of the business organization Business name Trading licences / permit Start-up and management Read More …
ATTRIBUTES OF ENTREPRENEURS AND ENTREPRENEURIAL CAREERS NOTES
1.1.1 Definition of Entrepreneurship and Entrepreneurs Definition an entrepreneur An entrepreneur is basically a person who identifies a business opportunity, harshness and obtains the resources necessary to initiate a successful basis activity. The entrepreneur implements the idea Undertakes to operate Read More …
TECHNIQUES IN COMMUNICATION NOTES
PERSUADING SPEECH Purpose of speech to persuade is to change. Create or reinforce attitudes or behavior. Persuasion is the process of changing listener’s beliefs or moving a listener to action. Persuasion is a form of influence; it’s the process or Read More …
SOURCES OF INFORMATION NOTES
LIBRARY OF CONGRESS CLASSIFICATION. The library of congress classification system was first developed in the late nineteenth and early twentieth centuries to organize and arrange the book collections of the library of congress. The system was adopted for use by Read More …
NON-VERBAL COMMUNICATION NOTES
INTRODUCTION All communication is affected by the non-verbal communication that accompanies it. Over the telephone the tone of voice conveys nuances of meaning. Face to face expressions, gestures and posture play an important part. We use demonstrations and models to Read More …