Day: November 22, 2021

ASPECTS OF PERSONAL SELLING Professionalism-this involves training sales people to the selling process the steps to effective selling include; Prospecting and qualifying-the company will find the leads by examining data sources such as newspaper and directories, organizing trade shows, using Read More …

FACTORS/CRITERIA TO CONSIDER IN SELECTING THE MOST APPROPRIATE MEDIA FOR ADVERTISING Cost element-refers to amount of money to be spent in advertising select the most cost effective media. Frequency-this is the number of times the public will hear a single Read More …