Day: December 9, 2020

Factors to consider when choosing the best medium for advertising. The ‘reach’ of the media ie the proportion of the target audience that can be contacted. The relative cost per unit cost should be low The impact of the media Read More …

Problems facing small scale industry. Lack of sufficient capital Lack of proper market information Poor management due to low education levels Lack of credit facilities due to lack of proper securities Poor financial control since most owners do not know Read More …

Circumstances when a businessman would communicate to customers with letters than telephone. When permanent records for future reference are required When communication needs to be highly confidential When communication need to reach many people at a time when he/ she needs Read More …

Why a businessman would choose to operate a current account Excellent means of settlement of accounts speedily and economically avoiding the use of the legal tender Can be used for direct receipt of, regular, sums by direct credit instead of Read More …

Factor                                      Reward –  Land                                rent –  labour                              wages –  Capital                             interest –  Enterprenuership                  profit

Financial institutions providing financial services. Merchant bank Hire purchase finance companies. Building societies. Insurance companies and pension funds Post office savings bank.