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Day: December 9, 2020

Mention four limitations of advertising as a means of sales promotion

Limitations of Advertising. Its expensive to the producer who may have to go through advertising agencies. May be misleading or deceitful since they create unproductive competition. The consumer is penalised in terms of prices since advertising costs are passed over Read More …

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Outline any four functions of the Kenya External Trade Authority by (K.E.T.A.)

Functions of K.E.T.A. Marketing of Kenyan products in foreign markets Advise manufacturers on how to improve the quality of their products in order to get bigger markets overseas. Providing training facilities on export matters Arrange trade fairs and exhibitions in Read More …

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Highlight any four services rendered by retailers to consumers.

Services rendered by retailers to consumers Selling goods to consumers in affordable units Display goods to enable consumers know which alternatives exist. Advise the consumers on use. Servicing and maintenance of goods Stock a large variety from different manufacturers as Read More …

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State any four conditions under which a proforma invoice may be used.

When a proforma invoice may be used. When the seller wants to request for payment before goods are delivered When the seller does not want to give credit to the buyer Issue to an agent who sells goods on behalf Read More …

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Mention any four methods used for sending money through the post office.

Methods of sending money through post office. Telegraphic money order Ordinary money order Registered mail Postal order.

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State four advantages of a bonded warehouse

Advantages of a bonded warehouse. Goods can be prepared for sale while in bond If goods are sold on bond, the duty passes to the buyer The owner can look for market first before paying the duty Some goods lose Read More …

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Distinguish the following terms: 6mks a) Free goods and economic goods b) Consumer goods and producer goods c) Business wealth and personal wealth

Distinguishing Concepts. a) Free goods  –  Those things which are given free by nature eg air.  Have utility but  no economic value. Economic goods –  Those things which are scarce when compared to human wants and human effort required to Read More …

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Discuss five benefits that the Kenyan government gets from Binded Warehouses.

Collecting of duties which the government revenue. Checks on imports – Quantity and equality Checks on illegal trade e.g. drugs / firearms Use them to compile statistical data or imports. Use them to keep confiscated goods that would later be Read More …

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Specialization is the separation of jobs, activities and processes so that every individual concentrates on what they can do best. Name and explain four major such divisions.

Trade divisions (professions division) –  A person concentrates on the professional trade or service e.g. teaching , fishing.   Process division – Although in the same trade different people have their work being divided into a number of stages, activities Read More …

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(i) Registered capital. (ii) Called – up capital. (iii)Issued capital. (iv) Paid – up capital

Registered capital – Maximum amount of capital a company expects to raise from its shares and its also the amount stated in the Articles of Association.   Called – up capital – once the shares have been put to the public Read More …

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